More of your friends probably drink wine more regularly than craft beer or cocktails. Yet somehow, no one seems to want to talk about Grenache as much as session IPAs or their new obsession with Boulevardiers. And therein lies wine’s greatest failing: Pretty much everyone loves it, but the beverage has become so encumbered with stigma—deserved or otherwise—that its sex appeal is suffering.
Something is rotten in the State of Vino, and it’s not just old grapes. Lurking beneath the problems consumers encounter with the wine industry (price gamesmanship, perceptions of snobbery, et al.), there are even more sinister forces at play. From in-fighting among critics and bloggers, to production shortcuts that undermine the art of winemaking, these are the things that insiders try to hide from the public so that they don’t grow even moredisillusioned with the wine world.
No more of that in 2015: It’s time to let the darker side of wine bubble over—as Hillary Clinton and Jeb Bush will be reminding us soon, transparency is the only way we’re going to get the change we deserve. In the spirit of a new year, let’s get into the things wine folks really talk about when the magnums are drained and…keep reading on FirstWeFeast.com.
[This article first appeared on First We Feast on January 15, 2015 and caused quite a stir. Even the San Francisco Chronicle wine editor, Jon Bonné shared the article with his Facebook followers, prompting heated debate, but it was too “trollish” for him, and he eventually deleted all the good comments. Not to worry… I’ve posted some screen shots below. Enjoy.]