By Jonathan Cristaldi

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2011
December 11, 2013 0 comments Articles & Reviews, By Jonathan Cristaldi

The Interview: Michelle Reeves (David Family Wines)

This is the full interview with Michelle Reeves of David Family Wines, of which snippets appeared in the December 11th, 2013 article, “Rise of the Bi-Coastal Boutique Vigneron” on UndergroundEats.com. Two of Michelle’s wines are reviewed in the Underground Eats piece.

Michelle Reeves of David Family Wines is her own brand ambassador. Photo courtesy of David Family Wines.

Michelle Reeves of David Family Wines is her own brand ambassador. Photo courtesy of David Family Wines.

JC: David Family Wines – give me the scoop.

MR: Originally from Australia, I arrived in New York in 2001 ready to take on the corporate world. Managing sponsorship deals for global sports brands like New York Yankees, PGA, and the Olympic Games I spent 8 years traveling the world with top clients in the sports world. But (there’s always a but) when I moved to San Francisco in 2003 I was distracted by the California wine industry. Still working in my corporate job I asked a local wine store to let me work for them for free on weekends and holidays so I could learn more about wine. I had no idea what luck I was in for as I worked alongside some of the industry’s most influential and gifted winemakers, sommeliers and authors including Bartholomew Broadbent [son of Michael Broadbent who is the Director of Christie’s as well as a lauded author on numerous books about wine—JC]. In 2006, I started David Family Wines on my own with nothing but a ton of gumption and my savings.

My maiden name at the time was Turnbull, since that’s already an established winery in Napa [Michelle has absolutely no relation to Turnbull Wines which can’t get over their 100 point score Robert Parker gave their 2010 Cabernet Sauv—JC] I had to consider other ideas. I named the label after my father, David, and small but close family who are all still in Australia.

JC: Where do your grapes come from? Don’t lie to me.

MR: I buy the grapes from some incredible sources, sadly I’m sworn to secrecy on who my sources are. Byron Kosuge and Pat Knittel are my amazing Pinot Noir rockstar winemakers. They won’t tell you either ;)

JC: Oh yeah? How is the wine selling tough gal?

MR: So far we’ve had an incredible run since launching our first wine into market. I released 340 cases of 2006 Pinot in 2009. It sold out in 4 months! Today we produce 500-600 cases total, so we’re pretty small.

A little luck never hurt anyone. And a lot of luck, well that changes the game I guess. In the beginning we were lucky to be in the right place at the right time.

My brother was in LA having a drink one afternoon while trying to figure out what to do after soccer. He met someone at the bar who was hosting a wine event and decided to sign me up for it. I hadn’t even launched David Family yet. I went to the event, poured my wine and the Wine Director for some top wine clubs was there. He tried our wine and a few weeks later sent a note to his global network about us. That put our wine in all the rights hands and it went from there.

JC: Why are you making wine in the Anderson Valley and why Santa Lucia Highlands? Does anyone back east know anything about Santa Lucia Highlands?

MR: I’m a big believer in doing one thing and doing it well. We focus all our efforts and time making Pinot Noir. I believe Anderson Valley and Santa Lucia Highlands are the two best examples of Pinot Noir in the US. Each appellation shows a very distinct expression of what Pinot Noir can do. Anderson Valley at one end of the spectrum with beautifully balanced fruit and earth flavors, and Santa Lucia Highlands’ rich, bold, decadent flavors.

My brother describes these two regions best. He’s a former football player – soccer – in Europe, so he knows two things well: football and women. He describes our Anderson Valley as Audrey Hepburn; elegant, ladylike, has been brought up well with a solid foundation. Santa Lucia Highlands on the other hand is his Marilyn Monroe, and I’ll quote him exactly on this one “sexy, saucy, bold and naughty, can’t take her home to meet mum.”

Ha, that’s my brother. Nonetheless, a decent explanation showing how truly unique each wine growing region is.

JC: Ah, Marilyn. I’m an Audrey man myself. Anyway, you live on the East Coast. Where? Why make your home in the east even though your wines come from California?

MR: Today, I live full time in DUMBO, Brooklyn with my husband and 1 yr old son, Ransom. Previously, I had spent two years living part time in California and part time in New York. I was here personally meeting with every account and training staff at restaurants every evening, weekends etc. As a result the Hamptons is now our second biggest market and they’re only in business for three months a year. The relationships we’ve fostered are only possible by being here and perhaps by building real trust as a ‘fellow New Yorker’.

Our dollars go into producing the very best wine, not maintaining land, tasting rooms and hospitality venues. Strangely enough, being in New York allows us to fulfill our mission and that’s to do one thing and one thing only, make perfect Pinot Noir.

JC: Do you see trends in cross-country producers? What are the benefits?

MR: I absolutely see a trend and a big opportunity for California wine on the East Coast.
1) CA wineries with the most impact in New York are the ones dedicating time here. It’s not enough to let your distributor and sales reps manage it for you. New York is a loud market and the voice for a wine brand has to be loud and more importantly, it has to be genuine.
2) Numbers don’t lie – since recently launching my second company,
www.iknowthewinemaker.com, I’ve seen a large percentage, approximately 80% of our sales come from New York. The website sells California’s hard to find and even harder to buy mailing list only wine. There’s huge demand here for these boutique, small production wines. I’m excited to see how it continues to grow.

JC: Leather labels – my first reaction was “Woah,” then I thought I should buy a case, strip the labels and make one hell of a nice bow-tie. What was your thinking behind the leather label and who made them? Tell me, honestly, they cost a fortune, right?

MR: Ha – yes, I love the reactions that our leather labels create. We have a trademark for them; in fact we have the only ‘touch trademark’ in the world for a leather label on a wine bottle. In the industry we talk about wine as a sensory experience of smell, taste, and sight. What about touch? It’s the very first thing we do in picking up a bottle, holding the glass, harvesting the grapes.

Despite the long days of labeling every bottle by hand (I end up covered in glue) we stand back and feel great about each individual bottle. No two bottles are alike, the leather is distinct for every label.

JC: If I wanted to buy your wines, what are my best options? Are you on any wine lists in NYC?

MR: Online is the best way to buy our wine (www.davidfamily.com). We have a Black List club that gives people access to the wines before they’re released to market and at preferred member pricing. And, our Black List members get the exclusive black leather label.

Wine is on some great lists in NYC: Eleven Madison Park, Public, David Burke, STK, BLT, Le Cirque, Il Mulino…

JC: EMP? Wow. Rock on. Finally, any dirt on Harris [UGE Co-Founder]?

MR: Sadly, no dirt on Harris at all. Give it time, I’m sure I’ll see him at the playground falling asleep as his kids run around and cover him in sand, oh wait, that’ll be my son covering me in sand most likely. Hmm… Will let you know if he ever slips up, unlikely.

November 26, 2013 0 comments Articles & Reviews, By Jonathan Cristaldi

The Wines of the Waldorf-Astoria: 1950

When darkness settles over the bustling New York metropolis, a mustachioed scoundrel; ginger in appearance; personality of Jekyll and Hyde; gangster of Williamsburg; believer in the spirit—infused spirits, shaken, stirred and smoking spirits—bartender by vocation; journalist by education; novelist at heart; patriot of Long Island—that place where future Presidents are reared along the beaches and between grape vines—a prowler striding over the incandescent brick streets of dangerous Brooklyn neighborhoods; mixologist and resident bar impresario of The Whisk and Ladle Supper Club; late night companion and therapist at Booker & Dax who answers to the name Nicholas Bennett when called upon.

That man wrote me a letter; an old wine list from The Waldorf-Astoria accompanied the garrulous chicken scratch. To say that I was pleased by Bennett’s selflessness and willingness to give up a coveted prize in honor of his friends assured excitement speaks volumes of the man’s integrity and I fully endorse him as City Controller, should he ever run for such a position. Let this open letter to Mr. Bennett serve as a public thank you. Now to the menu itself:

I tore through the plastic wrapping that concealed this little gem and poured over its contents with the same excited astonishment of a young boy at Christmas who receives more than he had requested in his letter to Santa. My enthusiasm was pulled slightly into check by the realization that I was cooing over the “American Wines” section where the red and white wines were listed by varietal in a truly French-style: “Burgundy, Christian Brothers, $3.00; Chablis, Colcombet, $3.00” etc. While the sadness of my excitement seems sad only juxtaposed to my once-in-a-lifetime, boyhood innocence and jubilations at the sight of a new Mario Brothers video game or Lego set, the whole thing provides a sobering shap-shot of yesteryear and America’s near-disdain of it’s own fermented grape juice. Here it is, glorious to the eye:

Waldorf Wines_1 Waldorf Wines_2 Waldorf Wines_3 Waldorf Wines_4 Waldorf Wines_5 Waldorf Wines_6

Read on, dear friend! For this menu and its employment and relegation of American wines to French wines (a practicality given the year of 1950 when the idea of American wine was sure-fire joke) I am reminded of a remark by David Bova, the GM of Millbrook Winery situated in the Hudson River Region of Upstate New York, who said (and I paraphrase): Don’t ever compare upstate New York to California’s wine growing region with any kind of Napa-like hyperbole in some blatant marketing effort to entice consumers to our region. We’re unique, we make our own wines and we are proud of it.

Wine regions in the U.S. are seeing remarkable improvements in vineyard management, production, aging, pest control and the attainment of organic and biodynamic certifications, all resulting in better and better U.S. wines. Those employed by the industry are aware of the greatness of American wines, yet the general consumer of wine is lacking in this enthusiasm; and it is the mere result of a lack in education. The consumer is at fault. Thanks to Google the ability to peruse a myriad wine blogs and reviews or to read about wine regions on Wikipedia is easier than making excuses and feigning ignorance. Yet, the American consumer is intent to relish in his laziness, it seems evidenced by the continued marketing speak aimed at the novice consumer, employing that very hyperbole which Bova warned was useless and demeaning to wine regions that are not Napa, but which compare themselves to the region merely because of Napa’s celebrity status—it is the Hollywood household name of wine regions. If I say, “Name a famous actor,” you might say “Vince Vaughn” or “Julia Roberts” and if I say “Name a wine region” you say will undoubtedly reply, “Napa,” even though the Central Coast of California produces most of the wine from the state.

I found this awful cached PDF of a recent wine list from the modern-day Waldorf’s Bull & Bear steakhouse. While progress in the form of genuinely thoughtful wine lists that bare a cache of boutique producers may be infiltrating the hip restaurants of New York, San Francisco, Chicago and Burlington, VT—thanks to younger (generally) and enthusiastic, eager-seeking sommeliers and managers—there’s much ado about nothing still at the old five and dime that is the Waldorf-Astoria. On page 7 of this wine list there is an abominable, deplorable, despicable explanation of the terms “Old World” and “New World” with reference to the world of wine.

Oy:

“New World wines are showy and expressive. They are fruit forward and full of ripe flavors. At times, they are more difficult to pair with food because they are so robust and strong in flavors (and even higher in alcohol on occasion.) They tend to please the American palate because they have greater fruitiness than the Old World counterparts.”

And now, here is a brief, open letter to the person responsible for this gaffe:

Dear Sir or Madam:

While your claims hold some truth in saying that New World wines are “showy” “fruit forward” and “tend to please the American palate,” your decree that Old World wines are better food companions than New World wines is outdated. Again, while there are half truths to both statements, you are doing a disservice to all Americans by employing downgraded marketing speak aimed at providing the novice with fodder for when the sommelier approaches: “We’d like a food friendly Old World wine, rather than one of those fruity New World sacks of juicy-juice …blah!”

Revolution is nigh and one day when I am dead and gone the New World will be a safe place for those who enjoy the finer wines in life. Temperatures are rising and New World wine-growing regions are rising in status and demand along with with these spikes in heat, cool, rain and drought.

Remember when a bottle of 1945 Chassagne-Montrachet was $4.25 a bottle at the Waldorf-Astoria? Well, a good Chassagne-Montrachet today fetches ten- and twenty-times that rate. Look however to the Central Coast of California or the cool climate regions of New York State and Oregon and you will find gems at prices manageable, agreeable even enjoyable.

Mr. Bennett, may I suggest that you seat yourself upon one of the many bars within the Waldorf-Astoria, there in your bustling city, and drink ‘em dry before declaring war on everything they stand for? But declare this war when sitting down, for future Presidents must maintain their composure.

November 20, 2013 0 comments Articles & Reviews, By Jonathan Cristaldi

Winetology Wednesday — The Interview: Antonio Galloni (Vinous Media)

Imagine this scene: in slow Wes Anderson-ion style, the camera pans across a fallow field that once gave way to gnarly old vines while a cloud of dust begins to circulate. The camera cuts to a man’s shoes: fine Italian leather. Then, pans up with a jolt to reveal: Antonio Galloni, hair slicked back, swirling a glass of wine, he takes a sip then spits and from where the juice lands, the vineyard springs back to life. Cue the music: “I Will Drink The Wine,” by Frank Sinatra.

 Vinous Antonio Galloni

Galloni’s vinous path led him from his graduate studies at MIT and a journal he founded called The Piedmont Report, focused on Italian wine, to Robert Parker’s Wine Advocate where he reviewed the wines of California, Italy, Burgundy and Champagne. After Parker sold the magazine at the end of 2012, it was mere months before Galloni left his coveted position to begin anew, and founded Vinous Media, a website dedicated to enriching the wine connoisseur’s curiosity. I had the chance to speak with Galloni about Vinous and his upcoming event with Mario Batali at Del Posto:

Q: Assuming you believe something might inherently be lacking in the coverage of wine (given your leaving a prestigious post at W.A.), what is the impetus that prompted you to start Vinous and what do you hope it will do for the wine industry? What will it do for consumers?  

In my view, what is missing today is a sense of genuine excitement and interactivity. Wine lovers don’t want to be spoken to, as they have been in the past, they want to be spoken with. With this in mind, we launched Vinous, which represents our vision of a modern-day wine media platform that places consumers inside the conversation and encourages them to form their own opinions.

At Vinous we bring together professional reviews, the stories behind the wines and the perspectives of our readers in 39 countries using multimedia and leading-edge technology. We visit hundreds of wineries each year, allowing us to offer unparalleled, first-hand insight into the world of wine.

Simply put, our goal is to help readers find wines they like. If we are successful, people will find greater enjoyment in wine and as they do that, the industry will grow- something that benefits everyone.

Q. Do you think wine consumers are smarter than they were 10 years ago or with so many resources available are they ironically less knowledgeable? And if either more or less informed, what does the future hold?

AG: Consumers are definitely more informed than they were 10 years ago, and that is a good thing. At the same time, though, the world of wine has become much more complex as new, emerging regions have come onto the scene that weren’t that interesting 10 years ago, including parts of Southern Italy, France and Spain. In the US, Paso Robles and the Santa Lucia Highlands are both vibrant wine-producing regions that are just beginning to show what they are capable of.

The internet has brought with it incredible access to content in all fields, but paradoxically made it difficult, if not impossible, to separate the wheat from the chaff. In the future, people will become much more selective in terms of what they pay attention to, which means competition will root out those who can’t provide meaningful content.

Q. What do you think of the alternative dining culture in New York City? Are you seeing trends like the ones being set by UGE in other cities?

AG: Anything that creates excitement and brings people closer to food is a good thing, in my view. It’s always great to discover the newest and latest, but personally I am not a fan of trends. A restaurant that is able to thrive over years and decades while weathering the natural ups and downs that are a part of life is much more impressive.

Q.  Let’s talk about your upcoming event with Mario Batali. How do you know Batali? The dinner is $1,000 per person and is focused around white truffles. Why are you serving wines from Piemonte only and why specifically the 2004 vintage? 

Mario and I have done a number of dinners over the years. We share a huge passion for the wine and food of Italy, so working together is a natural fit. Late November is peak white truffle season, so that is what we wanted to focus on. Given that white truffles are from Piedmont, those wines are the natural match. I chose a number of top Barolos from the 2004, a very high-quality vintage I have adored since the beginning. It will be interesting to see how the wines have developed now that they are nearly 10 years old.

Q. Let’s talk avant-garde wine pairings and scenarios: 

Give me your ideal wine pairing with any of the songs from Frank Sinatra’s album “In The Wee Small Hours” and why?

AG: I have to choose Mood Indigo, a jazz classic, paired with a contemplative wine that unfolds gracefully over many hours. Barolo.

What’s a great wine to drink just before proposing marriage? Best to drink after a “No” response? After a “Yes” response?

AG: “Yes” – A great Champagne, naturally. Something racy and exuberant, like the 2002 Dom Perignon. “No” – Same wine choice. Different reasons. You have to treat yourself well in difficult times!

What wine would the Notorious B.I.G. drink if he was alive today?

AG: Fine aged white Burgundy.

Best wine pairing for bacon? 

AG: California Central Coast Syrah

Q. UGE readers are keen on clandestine happenings – do you have anything planned in the near future that warrants a “clandestine” description and if so, what can you hint at that won’t give away the vineyard (so-to-speak)?

AG, Tuscany in the City. An incredible day highlighting the great wines of Tuscany. We always so something special for our premium subscribers that is definitely clandestine. For Friday’s dinner we are doing a private tasting of Selosse lieux-dits Champagnes, which are incredibly rare.

This interview also appeared on The Bloggery at UndergroundEats.com on Wednesday, November 20, 2013.

November 7, 2013 0 comments Articles & Reviews, By Jonathan Cristaldi

Wine Upgrades for People Who Drink Yellow Tail, Carlo Rossi and More…

Wine Upgrades

You were young, once. Now, you live on your own and don the same awful white socks dad wore to all those family reunions and little league games—the ones that made you scoff and turn away in embarrassment. In youth, socks seemed so important. As an adult—meh.

Well, here’s a news flash: (read more) by Jonathan Cristaldi via @FirstWeFeast

September 14, 2013 0 comments Articles & Reviews, By Jonathan Cristaldi

The Future of the 100-Point Wine System

100 points

 

The 100-point scale has dominated the critical discussion of wine since it was first popularized by Robert M. Parker Jr.’s Wine Advocate in the 1970s. Previously, UC-Davis, the premier school in the United States for wine education and research, had previously introduced a 20-point scale, which was also used in Britain. But Parker saw that a system… [read more on FirstWeFeast.com/drink]

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